While the Convention and Visitors Bureaus of Dallas and Austin have denied paying Top Chef to film in their cities, San Antonio remained silent. That's because they kicked in an additional $200,000 to have the show film over half of the season there. This money is in addition to the $400,000 forked over by the state of Texas for the privilege.
In the San Antonio Express-News, Deputy City Manager A.J. Rodriguez defended the move, telling them, "we can assure you that this exposure will showcase San Antonio in a more prominent way to a national audience as a premiere culinary destination."
By comparison, negotiators for Top Chef also approached Houston to underwrite one episode (filmed in the city) for $120,000, which was declined. Lindsey Brown, marketing and public relations director for the Greater Houston CVB explained, "We just felt it wasn't worth what they were asking. They could go out to Beaumont and film oil barracks [sic] for all we know."