In a long line of hard to pronounce alcohols that make you sound like a tool, we now welcome Saint Arnold Santo. It's no Châteauneuf-du-Pape, but the black Kölsch only has one 's' in the name, contrary to commonly held belief.
The Brew Crew set up a little hidden camera at the brewery to gather footage of beer drinkers mispronouncing the beer as "Santos" and even "Santos the Slam Dancer." Jeremy Johnson and the rest of the Saint Arnold team will tell you, "There's only one 'S' in Santo." Carry on.