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Five Questions With Goode Co.'s Levi Goode

1. Why do you think Goode Co. BBQ has been so successful?
I believe it all comes down to being genuine in every aspect of our business. For more than 35 years, Goode Co. BBQ has served food that's homemade and handcrafted. As a fifth-generation Texan, I'm proud to share the rich cooking traditions of my family. That's why our barbecue is always cooked low and slow over mesquite. We take the time to do things the right way, no shortcuts allowed.

2. Where do you have barbecue when you're not eating at Goode Co. BBQ?
Barbecue has earned some incredible fans, with people planning their vacations to sample all of the varieties that are out there. No matter the style of barbecue, Central Texas, East Texas, Mexican barbacoa, even Kansas City or the Carolinas, I enjoy trying it all. With the growing popularity of barbecue, there's always a new place just waiting to be discovered.

3. Where's your favorite place to eat in Houston? (other than your establishments)?
I enjoy eating at so many different restaurants in Houston, and one of my favorite things is to use curbside pickup. It's quick and easy and allows me to have a meal at my house. After all, nothing beats dinner with your family.

4. What have you learned since being in business?
You can't be all things to all people. It's important to remain true to our core values and not sacrifice the high standards we've set for ourselves. You have to take care of your employees and your customers. These are the people who have contributed to our past successes and who are the key to our future.

5. What advice do you have for aspiring 'cue joint owners?
If you're not living life on the edge, you're taking up too much room. When you have a product or recipe that you believe in, just go for it. Jump in, enjoy the ride and take each day as it comes.
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