New Orleans-based Dinner Lab launched it's members-only national pop-up dinner club with much fanfare but with an annual pay-only subscription model. The group has re-calibrated their membership which are now tiered and include a free option.
The concept is simple: Dinner Lab tours the country hosting invite-only one of a kind dinner experiences with guest chefs creating complementary one of a kind menus. What's also unique is the venue since they usually don't opt for a restaurant. Instead, they find spaces off the beaten path, from cross-fit gyms to parking garages to churches. In Houston, recent locations have included concert venue Warehouse Live in EaDo, the 1940 Air Terminal Museum at Hobby Airport, and The DuGalle Champagne Lounge on Washington. The space is transformed into a dining room fit for up to 120 guests who will arrive to a cocktail hour and a presentation by the guest chef before a tasting menu is carried out, usually five to seven courses.
What's new is the two-tier membership levels. Regular Dinner Lab members now join with $0 annual fee, but without the perks of the Dinner Lab Select option which costs $175 a year but includes advance invites and reduced rates for the dinners as well as exclusive happy hours, parties and chef talks.
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