Blue Bell Unveils Camouflage Ice Cream, Because Texas

It’s been a rough couple of years for Texas’ favorite ice cream manufacturer. Last year, the legendary Brenham-based purveyor of Homemade Vanilla was forced to shutter its manufacturing plants after they were found to be contaminated with listeria, a nasty, often deadly bacteria. The factories have since reopened, and Blue Bell is making a comeback in a totally Texan kind of way.

Announced today via the creamery’s Instagram account, Blue Bell has debuted its newest flavor: Camo n’ Cream. According to the post, the new flavor will be a camouflage-inspired swirl of pistachio-almond, chocolate, and cream cheese ice creams, a combination that does not sound inherently awful.

Scope out the video below:

Introducing our newest creation Camo ‘n Cream Ice Cream - a colorful combination of three great tasting ice cream flavors- Pistachio Almond, Milk Chocolate and cream cheese – swirled together in a camouflage pattern. Available in stores beginning today! #bluebell #new #icecream #camo #cream #camouflage

A video posted by Blue Bell (@bluebellicecream) on Sep 1, 2016 at 3:16am PDT

The Camo n’ Cream flavor is available in grocery stores starting today, just in case you need to appease any of the hunters or camouflage enthusiasts in your life.

• Blue Bell Ice Cream [Instagram]

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