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It’s Official: Bobby Heugel and Justin Yu Are Plotting a New Houston Establishment [Updated]

It’s opening in the space formerly occupied by Southern Goods

Southern Goods
The restaurant formerly known as Southern Goods is likely getting an exciting new tenant

The rumors have officially been confirmed — Bobby Heugel and Justin Yu are teaming up for a new establishment after the smash success of Better Luck Tomorrow.

As Eater reported back in October, permit applications filed this week with the Texas Alcoholic Beverage Commission indicate that Heugel and Yu intend to take over the building at 632 West 19th Street, formerly occupied by now-shuttered restaurant Southern Goods. Last year, the space was severely damaged by a fire, and after a several months of trying to make a comeback, chef-owner Lyle Bento decided to abandon the project altogether and take a job with Chris Shepherd’s Underbelly Hospitality.

Since its closure, the address has seen a great deal of interest from local restaurateurs, but it seems likely that Heugel and Yu will be the ones to occupy the space. Providing even further evidence of their intentions to open a second establishment, a limited liability corporation called 632 Rest Group — an obvious reference to the street address of the West 19th space — was registered with the Texas Secretary of State in early October, and Heugel and Yu are both named as principals.

It’s unclear what exactly Yu and Heugel have planned for that location, but both dining moguls are equally notorious for staying tight-lipped about upcoming projects. Heugel, his business partner Steve Flippo, and Yu first teamed up in 2017 to open bar and brunch destination Better Luck Tomorrow, which quickly became a Heights favorite and earned Eater Houston’s 2017 Bar of the Year award.

When reached by Eater after the filings were made, Heugel declined to comment on his and Yu’s plans for the space. On November 19, Heugel confirmed in an Instagram post that the duo was taking over the location, but didn’t divulge much more.

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