Lauded New York City Chefs Will Launch The Roastery Cafe In This Bellaire HEB

The Roastery, a new coffee shop coming to HEB stores across Houston, will open its first location next week in Bellaire.

The new venture at 5106 Bissonnet is owned and lead by Jason Giagrande, a former vice president of food operations at corporate giants NBC Universal and Barnes & Noble. He’s launching the concept in Houston with his powerhouse group Four J, which includes famed NYC chefs Jonathan Waxman of Barbuto, Jimmy Bradley of The Red Cat, and Joey Campanaro of Little Owl, Market Table, and The Clam.

The 1,175 square-foot-space features warm honey-colored wood, marble counters, chevron accents, and stained concrete floors. Seating includes high-top tables, community tables, and flex spaces. The Roastery will focus on coffee sourced from Indonesia, Colombia, Honduras, Kenya and Brazil and roasted in Houston, a robust tea program, wines by the glass, and Texas craft beer. Jennifer Stone, a licensed coffee quality grader who’s been roasting beans for over 20 years, will head up the roasting operations in house. All of the coffees found in The Roastery’s arsenal must pass a 10-point quality cupping (tasting) criteria checklist, according to a press release. Staff will brew the beans with a pour over kettle and a custom copper Mavam espresso machine.

As far as food is concerned, Matt Johnson, a native Houstonian, graduate of Le Cordon Bleu, and 20-year industry veteran, will oversee the eats. Diners can look forward to turkey and espresso-rubbed roast beef sandwiches, an autumn quinoa salad with fresh figs, butternut squash toast, doughnuts, pastries, and soft-serve gelato. The Roastery’s second location, planned for the San Felipe HEB, promises a more extensive menu and full bar to complement the larger 6,000 square-foot space.

The Roastery in Bellaire officially opens next Wednesday, October 17. Its operating hours will be Monday through Friday 7 a.m. to 8 p.m.; Saturday and Sunday 8 a.m. to 8 p.m.