A Shop Devoted to Instagrammable Unicorn-Themed Desserts Will Open in Houston

A Dallas spot for Instagram-bait desserts Magical Dessert Bar will bring its unicorn-focused sweets destination to Houston next month.

Although the singularly focused shop is a little late to the unicorn trend, which reached peak popularity several years ago, the tardiness doesn’t seem to have hurt its bottomline. This will be the second outpost for Magical Dessert Bar, which just debuted in Dallas’ popular Deep Ellum district last month and is part of a growing dessert empire for Dallas-based proprietors Usman and Javeria Babar. The couple is also behind Montrose’s Chills360, a Thai rolled ice cream shop that debuted in Dallas in 2016 and quickly expanded to 10 locations in DFW, Houston, San Antonio, and Austin.

In Dallas, Magical Dessert Bar has been drawing photo-obsessed fans for it’s whimsical unicorn-everything desserts including cake pops, cupcakes, pink hot chocolate, and cake-topped milkshakes emblazoned with candy horns and plenty of rainbow-colored food dye. The shop reportedly drew lines out the door after debuting.

The Babars have a tendency to cluster their shops together, like with Magical Dessert Bar, Chills360, and DoHolics (another dessert spot serving up edible cookie dough and “selfie milkshakes”), which are all on the same block in Dallas. Eater believes Magical Dessert Bar will debut next to Chills360 on Westheimer Road when it arrives locally next month. Stay tuned for more info.

• Deep Ellum’s New Destination for Instagram Bait Desserts Has Arrived [EDFW]
• Sip Milkshakes Emblazoned With Your Face At This New Edible Cookie Dough Shop [EDFW]
• Thai Ice Cream Purveyor Chills 360 Gets Rolling In Deep Ellum [EDFW]
• Trendy Thai Ice Cream Shop Rolls Into Montrose With Dessert Tacos [EHOU]