Gen Korean Barbecue, a chain with a lengthy menu of all-you-can-eat Korean barbecue options, has officially opened its doors in Midtown Houston.
The restaurant debuted today at 3201 Louisiana Street in Midtown, bringing an unlimited meat buffet to the neighborhood. As reported previously by Eater, the restaurant takes over the space formerly occupied by Holley’s Seafood Restaurant and Oyster Bar, which closed its doors in 2017 after extensive damage caused by Hurricane Harvey.
This is the first Houston outpost for the Southern California-based chain, which currently operates more than a dozen locations across the country, including two locations in Dallas-Fort Worth. There, Gen boasts a clubby vibe with loud music, white leather booths, and bright blue lighting.
On Gen Korean Barbecue’s menu, carnivores will find more than three dozen different types of meaty proteins on offer, ranging from L.A. short rib to garlic shrimp and pork bulgogi, all cooked at the table. A bounty of banchan is brought to the table first, including kimchi, pickled cucumbers, and a tiny scoop of potato salad. Rice and leafy greens in a sesame oil dressing round out the feast, along with plenty of cocktail options.
Gen Korean Barbecue is now open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 2 a.m. Go forth, and feast until the meat sweats sit in.