When his father’s newly-opened doughnut shop wasn’t seeing much foot traffic, Billy By took to Twitter to ask people to visit Billy’s Donuts in Missouri City, and the tweet went viral.
After that tweet, the shop at 7022 Highway 6 in Missouri City was swarmed with visitors. “We completely sold out of donuts and kolaches!,” Billy By posted to his Twitter account on Sunday. “You are all amazing. I can’t thank everyone enough for coming out and supporting local businesses. This means so much to my family.” Just two days after By first posted his father’s brightly-colored doughnut destination, the tweet has already racked up more than 250,000 retweets and over half a million likes.
My dad is sad cause no one is coming to his new donut shop pic.twitter.com/y5aGB1Acrc— billy (@hibillyby) March 9, 2019
Even celebrities tweeted their support of By and his father’s doughnut shop, including actor Ryan Phillippe. Other Twitter users shared photos of the lengthy lines, or raved about the boudin kolaches at Billy’s Donuts. Scope out photos of the chaos from over the weekend below:
The power of the tweet works. Billy's Donuts has long lines this morning. pic.twitter.com/yuKIfcPq0R— Gil Gredinger (@photog72) March 10, 2019
I didn't even need to cause the community came thruu pic.twitter.com/bHEc1afTTx— V (@vincy_bt) March 10, 2019
If anything, this story is proof that social media isn’t always terrible.