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Sweet and Stretchy Palestinian Ice Cream Has Arrived in Houston

Booza opened its doors this weekend

A selection of sweets from Rukab’s
Amy McCarthy is a reporter at, focusing on pop culture, policy and labor, and only the weirdest online trends.

Booza, a brand new ice cream shop with roots in Palestine, has officially debuted its super-stretchy ice cream in Woodlake/Briarmeadow.

The shop at 5922 Richmond Avenue officially opened its doors on March 29, according to a post to its Facebook page, and is now slinging more than 20 different flavors of Arabic ice cream, gelato, sherbet, and more. The restaurant is a spinoff of Rukab’s Ice Cream in Ramallah, Palestine, which has been in operation since the 1930s. As Eater reported in January, the Houston ice cream shop is a project of Fadi “Chris” Rukab,” the great-grandson of Rukab’s founder Sarah Rukab.

What makes Palestinian (or Arabic) ice cream different from the typical scoop is that it has an extremely stretchy texture. “Booza” is the Arabic word for ice cream, and a starchy ingredient called salep lends that taffy-like texture. The stretchy ice cream is now available in flavors like chocolate, strawberry, pistachio, pineapple, and lemon. Scope out the stretch below:

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Booza is now open Monday through Thursday from 11 a.m. to 9:30 p.m., Friday and Saturday from 10 a.m. to 11 p.m., and Sunday from 10 a.m. to 9:30 p.m.