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LA-Born Ice Cream Shop Bae’s Instagram Bait Desserts Will Soon Land in Houston

Instagram feeds will soon be flooded with these vibrant soft-serve swirls

Seriously ‘grammable cones are en route to Asiatown
Amy McCarthy is a staff writer at, focusing on pop culture, policy and labor, and only the weirdest online trends.

Bae, a Los Angeles-born ice cream shop for Instagram obsessives, will open its second location in Houston.

The frozen treat shop will debut in the coming months at 9798 Bellaire Boulevard, Suite A, and is currently staffing up for its impending arrival. The shop first made its debut in the Little Tokyo neighborhood of Los Angeles in 2017, bringing a slew of vibrantly colored soft serve ice cream swirls to Instagram feeds everywhere. In keeping with the Instaworthy vibe, the shop’s LA outpost also boasts a neon sign and (of course) chic tile that also doubles as a photo backdrop.

Since its debut, the shop has racked up tens of thousands of followers on social media, thanks in large part to buzzy offerings like ice cream flavored with Cocoa Puffs or tinted black with activated charcoal and showered in gold glitter star sprinkles. The shop also serves coffee drinks and pastries like matcha and ube glazed doughnuts.

No word yet on when Bae is set to make its Houston debut. Stay tuned for an official opening date.