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Soft Serve Showered in 24-Karat Gold Arrives in Houston

Nobibi is the latest entrant into the city’s increasingly crowded soft serve scene

Gold-topped, milk-flavored soft serve ice cream at Nobibi
Gold-topped, milk-flavored soft serve at Nobibi
Amy McCarthy is a reporter at, focusing on pop culture, policy and labor, and only the weirdest online trends.

Nobibi, an ice cream shop known for its Insta-worthy soft serve desserts, has officially opened its first Houston location.

The Chinese chain opened its first Texas outpost at 1035 Blalock Road over the weekend, and is now serving swirls of soft-serve garnished with actual gold, cotton candy, and more. Founded in Shanghai, Nobibi opened its first U.S. location in California, and additional outposts in Texas, including a forthcoming shop in Sugar Land, are currently in the works.

In addition to the ice cream that can be garnished with tons of toppings like cotton candy, gold foil, caramel popcorn, and colored cones, boba teas, slushes, and more drinks like pink unicorn frappes are on the menu at Nobibi. The shop also serves “cheese cream,” the wildly popular and slightly sweet cream cheese tea topping that’s rapidly becoming a food trend atop iced jasmine green, oolong, and fruit teas.

Nobibi is just the latest in a parade of soft-serve shops that have opened in Houston and its suburbs in recent months, joining spots like Twisted Love, SomiSomi, and Aqua S. Like its contemporaries, Nobibi’s interior boasts plenty of pink, neon lights, and Instagram-worthy art, making it both a photo and ice cream destination.

Don’t be surprised if Nobibi is swamped with Instagrammers now that it’s open. Eater has reached out for the shop’s full hours of operation and will update this post with those details.

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We Love to see u @ NOBIBI

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