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Instead of Making Whiskey, Houston’s Newest Distillery Starts With Hand Sanitizer

William Price is taking donations to fund production of the in-demand product

William Price distillery debuted this month with a product patrons can’t drink.
William Price/Facebook

Anticipated Garden Oaks distillery William Price should be firing up its shiny new facility to make whiskey right now. Instead, in the face of the novel coronavirus pandemic, the family-owned and operated distillery’s inaugural product is one of the most coveted commodities in town: hand sanitizer.

Pull up to the distillery (970 Wakefield Drive) for bottled liquid gold from 1 p.m. to 5 p.m., every day except Tuesday. During its first full week of business, 4,750 bottles were distributed. Some 16,000 bottles will be ready to go by this weekend.

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What a week it has been. We received our DSP (the federal distilling permit) last Friday. But there was no time for celebrating in this crazy world of ours. We immediately switched gears from construction planning and spent the last few days compiling material to make hand sanitizer. We want to provide as much hand sanitizer to the community as possible. As a new startup, we would appreciate any donation that allows us to provide to those in need. Every penny you give will go towards us donating hand sanitizer to essential businesses, front-line workers, and of course everyday people in the community. We suggest a minimum donation of $10 per 750ml bottle to cover our cost of production, but the more you give, the more we can too. Remember, we are all in this together. You can donate here: Starting Sunday, April 5 from 2pm until 5pm feel free to stop by the future site of our distillery (970 Wakefield Dr 77018) to pick up a bottle of hand sanitizer. It will be a drive though contactless experience. If there is a line please assemble heading east on the south side of Wakefield and enter the middle driveway. We look forward to serving you spirits and cocktails in the future, but for now it is hand sanitizer. For bulk orders, first responders, and hospitals please contact us directly at While you are in the neighborhood, be sure to check out the wonderful business on our street: @greatheightsbrewing, @wakefieldcrowbar, @decantwinery, @walkingstickbrewing and @shipchanneltradingco are all open for business. #HoustonStrong #community #DoYourPart #SupportLocal

A post shared by William Price Distilling Co. (@williampricedistilling) on

The distillery received its federal distilling permit a few weeks ago, “but there was no time for celebrating in this crazy world of ours,” per an Instagram post. So it shifted gears to devote all equipment and materials towards making the germ-fighting clear liquid.

Pre-order bottles online (or pay with cash or credit in person). There’s a recommended donation of $10 per 750-ml. bottle.

Funds cover the cost of production and help get hand sanitizer into the hands of essential businesses, front-line workers, and the community. Over Easter weekend, the team donated 200 liters of sanitizer to the Harris County Sheriff’s department.

“We look forward to serving you spirits and cocktails in the future, but for now it is hand sanitizer,” per its Instagram post.

Its Garden Oaks strip is hope to plenty of other businesses that sell drinkable booze right now, including Great Heights Brewing, Wakefield Crowbar, Decant Urban Winery, and Walk Stick Brewing.