Houston-born rapper and noted tastemaker Travis Scott is officially throwing his hat into the burgeoning world of spiked seltzers.
On Tuesday, Scott announced that he would debut Cacti Agave Spiked Seltzer, a new boozy seltzer that’s produced in partnership with massive corporate brewer A-B InBev. According to a press release, the seltzer’s flavor is inspired by Scott’s love of tequila, and will initially be available in three flavors — lime, pineapple, and strawberry — when it debuts later this spring in both 12-ounce cans and larger, 25-ounce tall-boys. Despite Scott’s ties to Houston, Cacti will be brewed in Los Angeles.
Scott has been making his way into the food world since last year, when he became the first celebrity to have a meal named after him at McDonald’s since Michael Jordan. The Travis Scott, which involved a bacon Quarter Pounder, fries served with barbecue sauce, and a Sprite, was a viral hit, so much so that Scott’s fans would show up at the drive-thru window blasting his song “Sicko Mode” instead of actually verbalizing their order. The deal was so successful that it netted Scott $20 million in profits.
Cacti Spiked Seltzer is expected to hit shelves on March 15. Don’t be surprised if it sells out very, very quickly.